When it comes to choosing a new primary care doctor or specialist, the Internet is the first place many patients look. If you “Google” your health organization’s name, do you know what shows up? How about your organization’s listing on online locator services like Google Maps or MapQuest?
The first step is to see what’s online about you or your practice. The second step is to correct it if necessary (e.g., updating your phone number on your Google Map listing). The last step is to enlarge your presence. Starting a Facebook page or Twitter account for your group will give you more opportunities to appear in online searches for your practice’s name – and let you connect with patients in ways you can’t with your practice’s Web site.
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